Health Education Authority (A) Publicis, London (AD) Rick Ward (CW) Noel Sharman (P) Adrian Burke
Symbolism is poetic shorthand that represents reality in digestible form. But even when packaged with an ambiguous three-way pun, it won’t kill smoking. Try Ashes To Ashes.
The campaign, from the early 1990s, gave voice to a group of victims who had remained silent for decades.
The line between editorial content and advertising in news media is blurrier and blurrier. That’s not bullshit. It’s repurposed bovine waste.
Pier Paolo Pasolini’s article on the Church and the revolutionary value of advertising
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